This site was designed to promote the Imagine range of Nintendo DS games for games giant, Ubisoft. It ran competitions, promoted mall PR events, and gave little’uns a chance to generate their own Star Profile… an illustration and story that put them in the spotlight. As part of the project, I concepted, illustrated, designed and art directed a shoot with Fearne Cotton and Holly Willhouby, the faces of the Imagine range.

These illustrations were part of a series designed for games developer Ubisoft, to promote their Imagine game range. The concept was to show little girls living out their dreams.

They were then used in a ‘star profile’ generator that told stories of fame and fortune, and replaced the key names with those of the user, as though they themselves were represented in the illustrations. Each illustration was created with multiple skin tone, hair and eye variations so the girls could customise the picture to look like themselves.